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Company Profile  
Mahindra Holidays & Resorts India Ltd.
 
BSE Code 533088
ISIN Demat INE998I01010
Book Value(Rs.) 19.10
NSE Code MHRIL
Dividend Yield % 1.85
Market Cap(Rs. in millions) 28901.04
P/E 29.34
EPS 7.38
Face Value(Rs.) 10  

Mahindra Holidays & Resorts India Limited was incorporated as a private limited company called ‘Mahindra Holidays & Resorts India Private Limited’ on September 20, 1996. The status of the Company was changed to a public limited company by a special resolution of the members passed at the annual general meeting held on January 29, 1998. The fresh certificate of incorporation consequent upon conversion was issued to the Company on April 17, 1998, by the Registrar of Companies, Tamil Nadu at Chennai.

An agreement dated August 27, 2006, was executed between the Company and Ashtamudi Resorts Private Limited wherein the entire share capital of Ashtamudi Resorts Private Limited was purchased by the Company. The Board of Directors gave approval to amalgamate Ashtamudi Resorts Private Limited, the wholly-owned subsidiary with the Company. The High Courts of Madras and Kerala approved the amalgamation of Ashtamudi Resorts Private Limited with the Company with effect from July 1, 2007, by orders dated February 19, 2008 and February 7, 2008, respectively.

One of the leading leisure hospitality providers in India, offering quality family holidays with a range of services designed to meet the diverse holiday needs and interests of a family. It provides family holidays primarily through vacation ownership memberships. The members can choose to stay and holiday at resorts in a range of holiday destinations for a pre-determined number of days in a year for a fixed number of years. The resorts offer the use of furnished accommodation, such as apartments and cottages, and an experience through resort specific amenities and facilities, such as restaurants, ayurvedic spas, kids clubs and a variety of holiday activities.

Club Mahindra Holidays is the flagship service offering. As part of the growth strategy, It has also diversified the portfolio by introducing new vacation ownership offerings, Zest and Club Mahindra Fundays, Mahindra Homestays and travel and holiday related services through clubmahindra.travel.

Club Mahindra Holiday membership currently entitles members the choice of holidaying at any of the 23 resorts, for seven days each year, in a season and apartment type of their choice, for 25 years. The members also have the option of choosing to holiday outside their season and apartment of their entitlement by using the exchange program. There is further flexibility accorded to the members in being able to bring or carry forward their annual entitlement, subject to certain limits. In addition, the members can choose to access a range of resorts globally through the RCI affiliation. As of May 31, 2009, it has 91,997 Club Mahindra Holiday vacation ownership members.

The memberships provide members the right to use the resorts over the period of their membership and are not a property or deeded sale. This type of a membership, where the member has the flexibility to choose a different resort and the time to holiday every year (with certain seasonal limitations) is known as a “floating week – floating resort” model. It also provides the members with a fixed price structure, which it believes is consumer friendly. In addition, the company also provides easy financing options for the membership price to the prospective members.

Milestones:

  • 2017-CII and Mahindra Holidays Tie up with Schools for “Phenk Mat Mumbai” Campaign to create awareness on anti-littering
  • 2015 -Mahindra Holidays launches its first resort in Kanha, MP
    -Visionsbolaget becomes subsidiary of Mahindra Holidays
  • 2014- Mahindra Holidays acquires new 60 room resort in Manali
    -Mahindra Holidays buy CHPLs resort in Manali
  • 2013-Mahindra Holidays unveils New Brand Identity for its flagship Brand Club Mahindra.
  • 2012Club Mahindra acquires Royal Courts Jaisalmer, Launches Club Mahindra, Jaisalmer.Mahindra Holidays & Resorts India buys M/s. Gables Promoters.Mahindra Holidays acquires new resort near Shimla.Mahindra Holidays acquires 49% in IHGCL; adds new resort in Bangkok.
  • 2011Launches Club Mahindra Emerald Palms.
  • May, 2009 - Club Mahindra.travel was approved as an “ACTIVE” Member of Travel Agents Association of India for the year 2009-10
  • April, 2009 - Club Mahindra Whispering Pines, Mashobra taken on lease
  • March, 2009 - Number of vacation ownership members was 92,825
  • October, 2008 - Club Mahindra Dancing Waters, Naukuchiyatal taken on lease
  • September, 2008 - Acquisition of Club Mahindra Tusker Trails, Thekkady
  • September, 2008 - MHRIL and the Kerala Government entered into a strategic alliance for a period of 5 years to develop, promote and market homestays overseas and in India
  • July, 2008 - Mahindra Homestays Launched
  • July, 2008 - Zest @ Casa Deep Woods, Masinagudi taken on lease
  • June, 2008 - Club Mahindra.travel received International Air Transport Association accreditation
  • May, 2008 - Launched Zest @ Big Beach, Puduchery, first signature resort for Zest
  • October, 2007 - Entered into long-term lease for a resort at Auli
  • May, 2007 - Opening of Club Mahindra Backwater Retreat at Ashtamudi
  • March, 2007 - Number of vacation ownership members was 53,101
  • January, 2007 - Launched clubmahindra.travel, the travel related services
  • November, 2006 - Launched “Zest”, a product to cater to short break holiday needs
  • November, 2006 - Acquired a resort in Manali
  • October, 2006 - Launched “Club Mahindra Fundays”
  • August, 2006 - Invested in Ashtamudi Resorts Private Limited
  • December, 2005 - Acquired land in Lonavala
  • March, 2006 - Number of vacation ownership members was 38,691
  • November, 2005 - Acquired land in Puducherry (formerly Pondicherry)
  • March, 2005 - Club Mahindra Kodagu Valley resort was opened in Coorg, Karnataka
  • March, 2005 - Number of vacation ownership members was 28,491
  • March, 2005 - Entered into long-term lease for an international resort in Pattaya, Thailand
  • March, 2004 - Number of vacation ownership members was 20,536
  • January 2003 - First Club Mahindra Holiday World opened in Chennai
  • December, 2002 - Acquired land in Coorg
  • May 2001 - Corbett resort opened
  • April, 2001 - Mahindra Sega Entertainment Corporation Ltd was amalgamated into the Company with effect from April 1, 2001 pursuant to Madras High Court order dated April 30, 2002
  • April, 2001 - Opened resort at Manali
  • November, 2000 - Acquired land in Binsar
  • December, 1999 - Second resort opened at Goa
  • April, 1998 - First resort opened at Munnar
  • April, 1998 - MMJ Resorts and Holidays Private Limited was amalgamated into the Company with effect from April 1, 1998 pursuant to Madras High Court order dated April 23, 1999
  • February, 1997 - Launched the first individual product “Club Mahindra Holidays Unlimited”
  • February, 1997 - Acquired land at Varca Village, Goa
  • September, 1996 - Incorporation of Mahindra Holidays & Resorts India Limited

Awards/ Achievements:

  • 2017-Mahindra Holidays voted India’s Favorite Resort Chain at the HolidayIQ Awards
  • 2009 - Club Mahindra Holidays selected as Superbrands 2009-10 by Brand Council of India
  • 2009 - The Munnar resort won the RCI Gold Crown Award for the 10th consecutive year
  • 2008 - CNBC-AWAAZ Travel Awards 2008 for ‘Best Resort For Health And Rejuvenation’ for the Munnar Resort
  • 2008 - Resorts at Goa, Coorg, Binsar, Munnar, Dharamshala, Manali and Kumbhalgarh (provisional) were awarded the RCI Gold Crown Award.
  • 2007 - The Company was awarded Avaya GlobalConnect Customer Responsiveness Award, 2007 for being India’s Most Customer Responsive Travel & Tourism Company.
  • 2007 - Resort at Ooty received Hygiene Code Certification for Hotel and Catering Industry from FoodCert B.V. of Netherlands.
  • 2007 - Resort at Coorg received Hygiene Code Certification for Hotel and Catering Industry from FoodCert B.V. of Netherlands.
  • 2007 - Resort at Munnar received Hygiene Code Certification for Hotel and Catering Industry from FoodCert B.V. of Netherlands.
  • 2007 - Resort at Manali received Hygiene Code Certification for Hotel and Catering Industry from FoodCert B.V. of Netherlands.
  • 2007 - Resort at Binsar received Hygiene Code Certification for Hotel and Catering Industry from FoodCert B.V. of Netherlands.
  • 2007 - Resort at Goa received Hygiene Code Certification for Hotel and Catering Industry from FoodCert B.V. of Netherlands.
  • 2007 - Resort at Dharamshala received Hygiene Code Certification for Hotel and Catering Industry from FoodCert B.V. of Netherlands.
  • 2007 - ISO: 9001 certification awarded to the member relations department of the Company.
  • 2007 - Resorts at Goa, Munnar, Binsar, Manali and Coorg were awarded RCI Gold Crown Award.
  • 2007 - Resorts at Munnar and Coorg received Food Hygiene Certification of International Standard from BHC of Netherlands.
  • 2007 - Mahindra Holidays and Resorts India Limited received Business Superbrands 2008 - status from Superbrands India Private Limited
  • 2006 - Resorts at Goa, Munnar, Binsar and Coorg were awarded RCI Gold Crown Award.
  • 2006 - Resort at Kodaikanal received Hygiene Code Certification for Hotel and Catering Industry from FoodCert B.V. of Netherlands.
  • 2006 - Resorts at Goa, Ooty and Kodaikanal received Food Hygiene Certification of International Standard from BHC of Netherlands.
  • 2005 - Club Mahindra Beachview Resort, Goa was successfully assessed for PCMM (People Capability Maturity Model) Level – 3.
  • 2005 - Resorts at Goa, Munnar, Binsar and Coorg were awarded RCI Gold Crown Award.
  • 2005 - Mahindra Holidays & Resorts India Limited was awarded Spark Bronze – Occasional by Advertising Club Madras.
  • 2004 - Mahindra Holidays & Resorts India Limited was awarded Spark Gold – Direct Response Package by Advertising Club Madras.
  • 2004 - Club Mahindra Lakeview Resort, Munnar awarded ISO: 9001 certification.
  • 2004 - Club Mahindra Lakeview Resort, Munnar was awarded RCI Gold Crown Award.
  • 2004 -Club Mahindra Kodagu Valley Resort, Coorg was awarded RCI Gold Crown Award.
  • 2004 - Club Mahindra Valley Resort, Binsar was awarded RCI Gold Crown Award.
  • 2004 - Club Mahindra Beachview Resort, Goa was awarded RCI Gold Crown Award.
  • 2003 - Club Mahindra Lakeview Resort, Munnar was awarded RCI Gold Crown Award.
  • 2003 - Club Mahindra Beachview Resort, Goa was awarded RCI Gold Crown Award.
  • 2003 - Club Mahindra Valley Resort, Binsar was awarded RCI Gold Crown Award.
  • 2002 - Club Mahindra Lakeview Resort, Munnar was awarded RCI Gold Crown Award.
  • 2002 - Club Mahindra Beachview Resort, Goa was awarded RCI Gold Crown Award.
  • 2001 - Club Mahindra Lakeview Resort, Munnar was awarded RCI Gold Crown Award.
  • 2001 - Club Mahindra Beachview Resort, Goa was awarded RCI Gold Crown Award.
  • 2000 - Club Mahindra Lakeview Resort, Munnar was awarded RCI Gold Crown Award.
  • The  Company was selected as a Business Superbrand 2008 by The Brand Council in India, subsequently, its flagship brand Club Mahindra Holidays has been selected as a Superbrand 2009.
  • The resorts at Goa, Coorg, Binsar, Munnar, Dharamshala, Manali and Kumbhalgarh (provisional) are recipients of the RCI Gold Crown Award for the year 2008-2009. The Resort at Munnar has also been recognized for having received the RCI Gold Crown Award for ten years in a row.
  • The RCI Gold Crown Award annually recognizes resorts across the world for superior resort facilities, services and hospitality based on user feedback. Apart from the RCI Gold Crown Award, the Resorts at Goa and Coorg have also been accredited with a 5 Star Rating by the Department of Tourism Government of India.
  • The company has applied for renewal of 5 Star rating for the Munnar resort. Its member relations department has been ISO 9001:2000 certified by Indian Registered Quality Systems in July 2007.
 
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