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Company Profile  
Idea Cellular Ltd.
 
BSE Code 532822
ISIN Demat INE669E01016
Book Value(Rs.) 59.46
NSE Code IDEA
Dividend Yield % 0.00
Market Cap(Rs. in millions) 330473.26
P/E 0.00
EPS -10.28
Face Value(Rs.) 10  

Idea Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. Idea is a pan-India integrated wireless broadband operator offering 2G, 3G and 4G services, and has its own NLD and ILD operations, and ISP license. Idea is one of the top three mobile operators in India, with an annual revenue in excess of USD 5 billion and a revenue market share of 19%. With nearly 200 million subscribers, Idea ranks sixth in the global rankings of operators in subscriber terms, for single country operations.

Through merger and acquisitions, Idea Cellular has received established service areas for mobile operations. In January 2001 it merged with Tata Cellular, which had service area in Andhra Pradesh. In June 2001, through its acquisition of RPG Cellcom, it received Madhya Pradesh service area. In January 2004 it received service areas of Haryana, Uttar Pradesh and Kerala through its acquisition of Escotel Mobile Communication (Escotel). In 2006 it became part of Aditya Birla Group. Idea Cellular has acquired 40.8%  stake in Spice Communication.

Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.

In a major development, Vodafone decided  to combine its subsidiary Vodafone India (excluding its 42% stake in Indus Towers) with Idea. This highly complementary combination will create India’s largest telecoms operator with the country’s widest mobile network and a strong commitment to deliver the Indian government’s ‘Digital India’ vision.Merger of equals with joint control of the combined company between Vodafone and the Aditya Birla Group, governed by a shareholders’ agreement.

The merger ratio is consistent with recommendations from the joint independent valuers. Vodafone will own 45.1% of the combined company after transferring a stake of 9% to the Aditya Birla Group for circa Rs 39 billion (circa US$579 million) in cash concurrent with completion of the merger. The Aditya Birla Group will then own 26.0% and has the right to acquire more shares from Vodafone under an agreed mechanism with a view to equalising the shareholdings over time. If Vodafone and the Aditya Birla Group’s shareholdings in the combined company are not equal after four years, Vodafone will sell down shares in the combined company to equalise its shareholding to that of the Aditya Birla Group over the following five-year period.

Milestones

2010

Idea won 3G Spectrum in 11 service areas in India. 

2011

First operator to announce the launch of Mobile Number Portability, have been the Top gainer ever since the service was launched.Launched 3G in 10 circles – Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Kerala, Madhya Pradesh and Chhattisgarh, Maharashtra and Goa, Uttar Pradesh (East), Uttar Pradesh (West).Only operator in the country to have ISO 9001:2008 certification for its service delivery platform for all 22 service areas and the corporate office.

2012

Won back spectrum for 7 circles for which licenses were quashed by the Supreme Court. Idea wins at the prestigious World Communication Awards 2012, second year consecutively.

2013

Idea Launches the BlackBerry Z10 smartphone in India.Idea introduces ‘Speed Booster’ plans for postpaid 3G data users.Idea introduces buffet plan for its postpaid subscribers.

-Became the 3rd largest mobile operator in India in subscriber terms as well
-Received a $1 million Grant from US Trade and Development Agency for a Green Telecom Project
-Idea Cellular Ltd Signs Unified License with the Department of Telecommunications
-Idea Cellular introduces buffet plans for post-paid subscribers

2014

-Won 3G spectrum for Delhi metro and 4G LTE spectrum for 8 service areas
-6th largest mobile operator in terms of number of subscribers in single country operations: GSMA Intelligence Report
-Raised Rs 3,000 Crores through Qualified Institutions Placement

2015

 -Microsoft has tied with Idea Cellular to launch operator billing on the Windows Store for Idea subscribers
-Idea Cellular Ltd has successfully retained the crucial 900 MHz spectrum and won 54 MHz of 900 MHz spectrum
-Videocon Telecommunications sold its spectrum in Gujarat and UP (West) circles to Idea Cellular at a valuation of Rs 3,310 crore
-Idea launches world-class, high-speed 4G LTE services in all four Telecom service areas of South India
-Idea Cellular launches 4G in all 5 states of South India, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana

2016

-Idea launches 4G services in four more states -Idea Cellular unveils 4G in Orissa
-Idea Cellular launches Easy Share Plan
-Idea covers 10 telecom circles with its world class 4G LTE services

- Won spectrum in FDD technology on 1800 and 2100 bands, and in TDD technology on 2300 and 2500 bands to achieve pan-India wireless broadband footprint


Awards

  • It received the 'CARE' service in the 'Best Billing or Customer Care Solution' award at the GSM Association Awards in Barcelona, Spain
  • Idea Cellular won an award for the 'Bill Flash' service at GSM Association Awards in Barcelona, Spain.
  • Idea is the winner of ‘The Emerging Company of the Year Award’ at The Economic Times Corporate Excellence Awards 2009.
  • IDEA Cellular also received the prestigious Avaya GlobalConnect Award for being the ‘Most Customer Responsive Company’ in the Telecom sector in the year 2010.
  • It won the GSM Association Award for ‘Best Billing and Customer Care Solution’ for 2 consecutive years. It was awarded ‘Mobile Operator of the Year Award – India’ for 2007and 2008 at the Annual Asian Mobile News Awards.
 
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