Godrej Consumer Products (GCPL) is a leader among India’s Fast Moving Consumer Goods (FMCG) companies, with leading Household and Personal Care Products. The company’s brands, which include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, are household names across the country. The company is one of the largest marketers of toilet soaps in the country and is also leaders in hair colours and household insecticides. Its 'Good Knight' brand has been placed at an overall rank 12 and continues to be the most trusted household care brand in the country in Brand Equity's Most Trusted Brands Survey 2010.
Branch Offices in Mumbai, Delhi, Kolkata and Chennai ensure pan-India coverage, while factories located at Malanpur (Madhya Pradesh), Thana (Himachal Pradesh), Katha (Himachal Pradesh), Guwahati (Assam) and Sikkim cater to the diverse requirements of its product portfolio.
It ranks among the largest household insecticide and hair care players in emerging markets. In household insecticides, it is the leader in India, the second largest player in Indonesia and are expanding footprint in Africa. It is leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. It ranks number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.
The company also has a strong emerging presence in markets outside India. With the acquisition of Keyline Brands in the United Kingdom, Rapidol and Kinky Group, South Africa and Godrej Global Mideast FZE, the company own international brands and trademarks in Europe, Australia, Canada, Africa and the Middle East. As part of increasing its global footprint, the company has acquired Tura, a leading medicated brand in West Africa, Megasari Group, a leading household care company in Indonesia and Issue Group and Argencos, two leading hair colorant companies in Argentina.
Soaps and Talc- It has created brands like Cinthol, Fair Glow, Evita, and Vigil.
Hair Care- Under this it has introduced various hair colour products such Colour Soft, Anoop, Renew, Godrej Expert and Kesh Kala.
Household and Fabric Care- In this segment it has introduced products like Godrej Dish wash, Glossy and Ezee.
It had acquired Brian Boyce and Vicki Dryden Wyatt Keyline Brands namely Cuticura, Aapri, Erasmic, Inecto and Nulon.
Rapidol- GCPL acquired South African business Rapidol that has brands like Inecto and Soflene.
2013 -GCPL launches Good knight Fast Card
-Cinthol fortifies its presence in personal care category with all new packaging and launch of shower gel
-GCPL to acquire 30% stake in Bhabani Blunt Hair Dressing
2014 -Godrej Launches Protekt Range of Personal Care Products
-Cinthol Confidence+ 'a complete health soap', is a new entrant in the 3000cr health soap segment that completely redefines the health soap category
2015 -Godrej Consumer Products has entered into an agreement with the Darling Group
-Godrej Consumer Products has completed the acquisition of 100% of the business of Frika Hair (Pty) Limited in South Africa.
-Godrej Consumer Product has completed the acquisition of balance 40 percent stake in Cosmetica Nacional.
2016 -Godrej Consumer Products has Acquisition of 100% equity stake in Strength of Nature LLC
-Godrej Consumer Products awarded the Porter Prize for Creating Shared Value 2016
-GCPL ranks among the best companies to work for in India by the Great Place to Work Institute
-GCPL acquires majority stake in Canon Chemicals in Kenya
- Godrej Consumer Products Limited ranks among the Best Large Workplaces in Asia by the Great Place to Work institute
2017- Godrej partners UN for the global release of LGBTI anti-discrimination standards